Investigating the Challenges Faced by Women Entrepreneurs and the Coping Strategies in Tiruvallur District: An Empirical Analysis

Abstract

Purpose: This study examines the structural, institutional, and socio-economic barriers influencing entrepreneurial outcomes, with particular emphasis on access to finance, institutional awareness, gender bias, digital adoption challenges, mentorship gaps, and market competition. The research seeks to identify the most significant predictors affecting entrepreneurial sustainability and performance.
Design/Methodology/Approach: A quantitative research design was adopted using a structured questionnaire administered to 300 entrepreneurs engaged in service and retail sectors. Data were analyzed using frequency analysis, descriptive statistics, and multiple regression techniques. The regression model was employed to determine the relative contribution of identified barriers to entrepreneurial outcomes, with R² and standardized beta coefficients used to assess explanatory power and predictor strength.
Findings: Limited information about government schemes and institutional support is the strongest predictor of entrepreneurial outcomes. Gender bias in business networks and challenges in adopting digital technologies also significantly influence performance. Financial constraints, competitive pressure from larger enterprises, work–life balance challenges, and lack of mentorship exhibit moderate effects. The regression model shows moderate explanatory power, indicating that institutional and structural factors shape entrepreneurial success more than individual capabilities alone.
Originality/Value: This study contributes to the entrepreneurship literature by providing empirical evidence on the multidimensional barriers affecting entrepreneurial performance within emerging business contexts. It integrates institutional, structural, and socio-economic variables into a single analytical framework, offering a comprehensive understanding of entrepreneurial constraints.
Practical Implications: The study recommends strengthening awareness of government schemes, promoting inclusive business networks, enhancing digital capacity-building initiatives, improving financial accessibility, and institutionalizing mentorship programs. Policymakers and support institutions can utilize these findings to design integrated strategies that foster sustainable entrepreneurial ecosystems.